Exploring Consumer Adoption of Mobile Shopping Apps From a Perspective of Elaboration Likelihood Model

This study aims to integrate perceived risk into elaboration likelihood model, develop a comprehensive research model explain dual routes of persuasive communication through various factors affecting individual acceptance and usage mobile shopping apps, identify the antecedents consumers’ in context shopping. Structural equation modeling is adopted test proposed model. Information quality has negative effect on (central route), while source credibility positive impact usefulness (peripheral route). The including information quality, credibility, familiarity, personal innovativeness which are divided four categories: cognition-based, affect-based, experience-based, personality-oriented. significantly affect consumer’s adopting apps. results show that behavioral intentions apps adoption.